If there is one thing I learned from years of doing internet marketing, it is that the internet is no place for a hard-sell. Instead of selling your products or services directly, you need to focus on developing your brand exposure, product knowledge and adding quality content that users genuinely enjoy. Even the best e-commerce sites are now adding product reviews and user-generated content; these elements are added so that users will continue to visit the online store even when they are only looking for information.
One of the best ways to market yourself or your products is by doing guest posts on popular blogs. Can guest posts generate revenue? The answer to this is a definite YES.
Marketing Your Products and Services Indirectly
Writing tips on how to benefit from your products or services, an article related to the industry you are good at and other general content is a good way to start marketing your products and services indirectly. You don’t even have to use sentences such as “buy my products!” in the article.
When users find your articles useful, they will search for your products or services by instinct. At the same time, you will be seen as an expert in a particular field, which in turn will help increase awareness and build your brand gradually.
Boost in Exposure
By doing guest posts, you are actually leveraging other people’s audience. You can easily gain access to thousands – even millions – of potential buyers from blogs that are related to the products and services you are trying to market. If you can convert even 1% of those audience into customers, you are in for a huge stream of revenue.
That said, your focus should not be about selling the product. A good guest post must be informational. It needs to tell a story that users will enjoy. At the same time, you can add backlinks to your product, service or profile pages as part of the article.
A Guest Post with Personality
One last thing you need to keep in mind when writing guest posts is to add your own personality to the article. Stop trying to emulate the writing style of the host blogger and simply create a truly personal article that users will enjoy. Optimize the article for web viewers as well; you can add pointers and keep the article short in order to make the article easy to scan and more interesting.
Will all these efforts make revenue? You are actually soft-selling your products and services, reading new audiences that you wouldn’t normally be able to reach. Yes, you will see an increase in sales almost immediately with a quality article posted on a high-traffic blog that is related to the products and services you are trying to sell.
Based on everything that has been outlined so far, it can be safely assumed that making revenue by guest posting on other blogs is indeed a possibility thanks to the traffic that it can bring over to your main site. However, it is also possible if blogs that you are guest posting on decide to pay you for the work as well. Although not all will do so, it is important to make sure that regardless of the blog that you are writing on and regardless of whether it is paying or not, you should ensure that your writing is top notch! By doing so, not only will you encourage others to click on your links and get to your blog, but you’ll also make sure that the blog owners may even thing about paying for your work or ask you to post there in the future, thus helping both you, but also their blogs win in the long run.
What do you personally think about guest posting? Have you ever made any profit with it? Let us know your thoughts in the comment section below.
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