Should I Still Blog? – a question that more and more people ask themselves on a daily basis.
Social networking sites seem to be the focus of every Internet marketing campaign these days, especially campaigns design to increase one’s – or a brand’s – online presence. Blogs, on the other hand, are more in the background. The big question is, are blogs still relevant and necessary?
Well, many Internet marketers from all around the world have tried to come up with an answer for this question, and it now seems like blogs continue to be as popular as they were in the past, as outlined in this article. The answer to this question is a weighty YES. You should maintain a blog filled with quality content for four main reasons:
A 2015 Comeback
Blogs are making a strong comeback, and it is a comeback like no other indeed. People are realizing that the fast pace of social media is no match for blogs’ ability to present timeless, high quality information.
A blog should be the body of your internet marketing campaign, with social networking sites as the hands and legs. By referring to one main blog, you can benefit more from the traffic and exposure you are getting.
A Source of Revenue
Making money is much easier to do when you have a solid blog. You can place banner ads and benefit from the extra revenue they produce. In fact, a lot of professional bloggers are enjoying a substantial amount of revenue doing nothing but blogging.
If you’d like to find out more about how blogs can provide revenue for their owners, it is worth keeping in mind the fact that both ad revenue and affiliate marketing revenue are possible sources of income when it comes down to owning a blog. To get a better view of this, perhaps you may want to check out our AdSense revenue guide right here.
Better Engagement
Despite social media’s social nature, blogs are still among the best ways to engage with your audience. The comment section of your blog, the Contact Me page and of course other tools that can help you blog be more interactive are all great ways to increase engagement and get feedback from your audience.
Content is king. Chances are that you’ve heard that numerous times until now, so another tip which is worth keeping in mind when having a blog to ensure its success is to make sure that you go ahead and engage with the users through the content as well. Ask them what they thought about the article, or what they think about the idea that you’re trying to convey. Simply interacting and engaging can bring in a community that keeps up-to-date with your blog and that reads it as often as possible, while also keeping a positive response and drawing more and more users in which is most probably the dream of any blog owner.
Unrivalled Flexibility
It is difficult to match the flexibility offered by a blog. On Twitter, for example, you are limited to 140 characters. Yes, you can create a series of tweets to talk about something, but it is much easier to do so on your personal blog.
You can even let an article be as long as a few pages, or several posts at different times. As a way of communicating a message, blogs are still the most effective to utilize.
Based on everything that has been outlined so far, if you’re still asking yourself whether blogging is something smart to do anymore, it is worth keeping in mind that people have been blogging all along and if you have a passion for writing, then YES. Definitely go ahead and open up your blog right now! Simply find the topic that you’re interested in and write your heart out.
Do you have a blog? What is it about?
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